Mina Gorgyos

  Looking to prepare your gas station for the busy holiday travel season? That’s a great idea, especially due to the fact that this year, falling gas prices are motivating more holiday travelers to hit the road. From celebrating Christmas to attending New Year’s parties, people have a lot on their   to-do  list  during the holiday season. Here are some useful tips for getting your gas station all set-up for the holiday season: 1.  Stock your convenience store with quality products Travelers who stop for gas to fill up their tank are very likely to buy products  from inside a convenience store. So you certainly don’t want to run out of inventory and limit your sales. Therefore, you should have a wide range of products on offer during this high demand season to maximize sales. From gag gifts to phone chargers, make sure there’s a healthy mix of Christmas specific items and essentials so customers hang around and shop more. 2.  Offer breakfast and s

  Gas station franchises are set up countrywide making the competition pretty stiff. The gasoline fueling station industry has become homogenous in terms of their prices, amenities and even the landscape. This is why gas station owners are looking for innovative strategies to promote their business and turn first-time visitors into loyal customers. If you wish to beat the competition, go through out recommended creative offline marketing strategies to grow a stronger customer base. Revamp gas station amenities Coming up with new ways to provide customer service will put your gas station in the running for the most marketable gas station in town. Setting up a 24/7 convenience store  with a variety of products like food and drinks, alcohol and other essential supplies will  drive more sales to your station.  Introducing amenities like a fast-food section, cleaning services or a car wash is a sure fire way to garner customer loyalty. Advertise customer contests Encourag

  Doing the right due diligence on an acquisition can’t guarantee the financial success of a gas station. However, it can prevent you from acquiring a financial nightmare. As a buyer, you should spend a lot of time and resources looking into the business before buying it. This article covers some of the questions you should ask the current gas station owner before you make the acquisition. This should help ensure your gas station purchase becomes a good investment. Questions to ask when buying gas station In this section , we cover nine important questions that focus on the key areas of your due diligence. Keep in mind these questions are not intended to be comprehensive. However, they should give you an idea what to look for during the due diligence phase. 1. Are there any environmental issues? Environmental issues can affect a gas station’s chances of success. If the issues are serious enough, they can go as far as to bankrupt the gas station and, potentially, the inv

Paying at the gas pump is convenient, especially for those in a hurry. But that convenience comes with a risk. Credit card skimmer fraud is on the rise at gas stations, with the skimmers becoming more difficult to detect and fraudsters using advanced technology to steal your information. A study from credit scoring company FICO found that fraud from card skimmers is increasing at a rate of 10% per year. In Florida alone, more than 1,000 skimmers were detected on gas pumps in 2018. The U.S. Secret Service, which has been on the lookout for credit card skimmers, finds 20 to 30 of the devices attached to gas pumps weekly, with each skimmer holding details of about 80 cards. Protecting yourself against card skimmers at gas stations should be a priority every time you stop for a fill-up and plan to pay at the pump. What Is Card Skimming? Credit card skimming involves thieves attaching devices on gas pumps, ATMs and other machines that read and gather your card information.

  Gas station managers know well the challenge of having to find ways to attract customers to their establishments. With fuel prices providing limited possibilities for differentiation, the gas station store and food service are your best bets to create an offering that makes you stand out from the competition. But how to drive business to your services, without cutting prices or affecting your margins? We asked this question to forecourt managers and experts. Here are their 9 tips. Differentiate your product offering When you carry the same products and brands as your competitors, shoppers have no good reason to shop at your chain instead of somewhere else. Find a  product niche  that other stores in the area do not carry, and which locals, or drivers passing by, might be interested in. To attract locals, you may consider selling uncommon snacks, premium car item, or a large selection of magazines. To draw tourist and visitors, you could focus on premium items which ha