6 Tips To Attract More Customers To Your Gas Station - Mina Gorgyos

Looking for ways to attract more customers and improve overall sales? You have come to the right place!

Finding ideas on ways to attract customers can be tough. Mastering the basics is a good place to start. Let’s get to the tips!

1. Stand Out From The Competition

If your business looks like every other gas station on the block, than there is no reason for customers to visit your business over everyone else.

Standing out from the competition will improve your business in every sense. This will increase sales and customers.

Try visiting and doing some research on the competition in the area. Find what there faults are and improve them. You can also look at their prices and try to beat them at your gas station.

For example: If you find your competitor takes forever to restock the convenience store and their customer service is poor, than improve that! More than likely customers will come to you over the competition.

2. Improve The Appearance

Nothing ruins a business like a bad first impression.

Don’t give the impression your gas station is run down and closed. Make it lively and professional.

A few ways to improve the appearance would be: Have a clean and up beat environment, lights to keep the business bright, clean gas pumps and surrounding area, and an organized convenience store.

Stained sidewalks and floors decrease the value of the property and look overall bad. Pay attention to this and spend that extra money getting it professionally cleaned; your customers will appreciate it.

Keep the lights in the store, on the pumps, and signs up and running. Don’t have your sign read “C GO,” instead of “CITGO.”

It’s the little things that count.

3. Go To The Customer

Don’t wait for the customer to find you. Go and find the customer.

This goes along the lines of advertising your business.

4. Use Signs

Having signs at your business will increase customers and the professional look.

Signs are excellent at displaying prices, discounts, and offers. There are many kinds of signs available.

A few include curb signs, window signs, and flag signs. A flag sign will move in the wind and catch customers eye. This would also give u the upper hand when competing with other gas station that don’t optimize signs.

Signs are one of the first things a customer will see when they drive by.  Don’t miss out on customers by not displaying your offers.

5. Advertise The Gas Station

Advertise, advertise, then advertise some more.

There is no reason you shouldn’t be advertising your business. If the ads are bringing in more customers and profits, keep at it.

Offline and online advertising is very important. A majority of people are online now, and they are looking for gas stations just like yours.

Listing your business on other websites will help people find your business more easily. Websites such as GasBuddy, MapQuest, and GooglePlus.

You should also have a website for your business.

The website can be used to display what you offer, your prices, and what your gas station looks like. Optimize the website with high quality photos of your business.

Quick Tip: If your gas station is hard to find or you are near a road with lots of traffic. Try purchasing a sign or billboard space to help people find you more easily.

6. Improve Your Customer Service

Nothing ruins returning customers like bad customer service.

If you hire an employee make sure they are kind and courteous to your customers.

Make sure your customers are satisfied by offering a customer feedback survey. This can be used to get the opinions of the customer and to build off of their feedback.

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